About Us

Roller & Associates, Inc., founded in 1976 by David Roller, is Colorado’s largest firm of industrial auctioneers, appraisers and liquidators. Roller & Associates specializes in the valuation and the subsequent conversion of assets into cash through auctions, liquidations or privately negotiated sales, or a combination of the preceding. Roller & Associates consistently handles over 80 auctions per year. Annually sales of construction equipment, machinery, food services and various trades exceed $18,000,000. This provides us with valuable first-hand knowledge into the current market conditions and trends. Additionally, the staff at Roller & Associates conducted over 200 appraisals in the last two years with forced liquidation values totaling more than $100,000,000.

Clientele includes large and small corporations and businesses, almost every governmental agency in Colorado, private individuals and others desiring to liquidate varied business and industrial assets.